When it comes to packaging products, standard size boxes aren’t always enough. In the cosmetics industry, it’s often bottles, jars and tubes with atypical shapes that differentiate one brand from another. At Cimpex Packaging, we know that your unique products need special packaging, which is why we offer custom options. Find out the 4 reasons why custom packaging is on demand today!
1. Lower Costs
Shipping your cosmetics in standard size boxes can drive up your shipping costs significantly. There’s No Longer a “One Size Fits All” By using standard size boxes, your business can lose money on both excess material and filler needed to keep your product safe.
2. Go green
With the recent trend in the cosmetics industry to “go green,” we understand that you want your packaging to be environmentally friendly as well. Your custom packaging is designed to fit the size of the products you’re shipping. There is no excess material used since each one is designed specifically for your products.
3. Product Safety
Perfume bottles, nail polishes and many other cosmetic products are very fragile. In addition, many of these products have atypical shapes, so standard packaging doesn’t fit perfectly. Custom packaging takes into account the shape, size and weight of your product. This means that both the packaging and the protective material can be customized to your product to ensure maximum product safety. You can be sure that your product will arrive in the same condition as it was shipped.
4. Build your brand
Cimpex Packaging understands the importance of brand building in the cosmetics industry. Labels and formulas can help establish your brand on shelves, but product packaging can also help build brand recognition. Packaging can be customized not only through size and shape, but also through special labels and colors that set your brand apart. The European Journal of Scientific Research published a study on the impact of product packaging on consumer buying behavior, detailing the importance of using colors and images on packaging to drive the attention to your product. Custom packaging is a great way to build brand awareness from manufacturing to sales.
